Chic Sal began as a dream between two lifelong friends, Emma and Max, both passionate about hair and creativity. They wanted to create more than just a salon – they envisioned a place where people could feel at home while transforming their look. So, they found a cozy spot on Prinsengracht, filled it with plants, art, and warmth, and opened their doors to the community.
From day one, clients who walked through the doors of Chic Sal could feel the difference. Emma’s natural talent with color and Max’s precision cuts quickly gained a loyal following. Word spread through the city about their ability to not only style hair but also create experiences. The salon became a place where friends gathered for a fresh blowout, brides came for their special day, and even tourists stopped by for a touch of local flair.
As the years passed, Chic Sal grew, but it never lost its intimate, community-driven feel. Emma and Max made sure every client left with not only great hair but also a smile. They hosted workshops, supported local artists, and stayed committed to sustainability, using only eco-friendly products.
Today, Chic Sal is a local icon – not because of its size or glamour, but because of its heart. For Emma and Max, it was never just about hair. It was about connection, creativity, and bringing out the best in everyone who walked through their doors.
